This week, we’re launching the spring sessions at the Kemper Museum of Contemporary Art, dedicated to fostering an exchange between Italian and American language and culture. For over two years, I’ve proudly led this project, combining my expertise in international business and art development with my passion for cultural exchange and connecting people. This endeavor represents a unique intersection of my role as an international lawyer and my commitment to cultural patronage.
Through dialogues, we bring together the Italian culture, the excellence of Made in Italy, American culture, internationalization, art law, and the dynamic interplay of craftsmanship and contemporary art. All of this aligns seamlessly with the museum’s mission and programming, creating meaningful connections between Italy’s cultural heritage and the multifaceted narratives of American contemporary art.
I’ve had the privilege of building unique bridges between American museum programming and the finest aspects of Made in Italy, which, as of December 2023, is officially recognized and protected as cultural heritage by a specific law (Law No. 206, December 27, 2023).
The meetings at the museum unite people, artists and professionals who share a love for knowledge, art, Italy and the United States. By breaking cultural and linguistic barriers, we use art not only as a form of aesthetic expression but also as a powerful tool for dialogue and social transformation.
This is an incredibly enriching journey that demonstrates how culture and art can serve as powerfull vehicles to build bridges between nations, promote the museum and the contemporary art, celebrate Italian excellence, and create new economic and cultural opportunities.
Let’s continue to strengthen these connections and celebrate Made in Italy alongside American contemporary art!
One of the most enlightening and pragmatic seminars I’ve ever attended inspired me to reflect on a value that is essential, now more than ever.
Respect: the 2024 word of the year from the Treccani Encyclopedia.
Respect for people, for the environment, for the rules that govern our coexistence, and for the dignity of every individual.
As lawyers, we don’t hold just any role in society; we carry a social responsibility that demands we lead by example. In a world evolving faster than legislation, we are often called upon to promote respect even where clear rules do not yet exist.
Article 3 of the Italian Constitution reminds us that all citizens have equal social dignity and are equal before the law, regardless of sex, race, language, religion, political opinions, or personal and social conditions.
This principle should guide not only the practice of law but also our communication.
Communication is not just about words; it is about gestures, looks, music, art… It is about the bridges we build to connect with others.
The language of the law is precise and rigid. The language of art is flexible and suggestive. But both are powerful tools for dialogue.
When we communicate within a homogeneous group, we are in our comfort zone, but when we switch to a different group, it becomes much more challenging. That’s why we must be able to communicate effectively with diverse groups.
To communicate with respect means:
✅ Considering the individual in front of us.
✅ Adapting our language to reflect their context, culture, and identity.
✅ Shifting from a “look how much I know” mindset to a “let’s share knowledge” approach.
This is the challenge: to leave our comfort zones, embrace new methods of communication, and build bridges in an increasingly diverse society.
Last week, I had the privilege of meeting an Italian group of newly graduated aerospace engineering students who have launched an innovative startup in the agricultural sector.
Through the development of cutting-edge software and AI systems, they have created a solution that promotes sustainable decision-making in agriculture—a concept they proudly refer to as farm management.
What truly impressed me was not only their determination and creativity but also their awareness that achieving their goals requires the guidance of a professional. By seeking mentorship and support, they have ensured they can focus on building their business while adopting the right strategies to move safely and effectively toward success.
Kudos to this inspiring group for their innovation, resilience, and wisdom. They are a perfect example of why we should believe in the potential of young people.
When we talk about internationalization, the focus is often on companies.
However, the vital role of professionals behind these successes is rarely acknowledged.
🔹 First, let’s not forget that professionals, too, develop and execute successful internationalization strategies for their own firms.
🔹 Second, no entrepreneur achieves sustained success in foreign markets without the expertise and support of skilled professionals.
As a lawyer, I reflect on the role my colleagues and I play daily, helping turn entrepreneurial ideas into thriving success stories.
This week, I had the privilege of supporting the delivery of an incredibly ambitious project—a journey spanning over two years. The project involved:
✔ Collaboration between two entrepreneurial groups, a renowned architecture firm, and a visionary U.S.A. client.
✔ The creation of an extraordinary Italian artisanal masterpiece, crafted on a monumental scale for a prestigious location in one of America’s trendiest cities.
Although formally representing one of the parties, my role in these days has been:
🤝 A collaborator fostering alignment among all stakeholders.
🎯 A coach as well as a negotiator —ensuring seamless teamwork and a successful outcome for everyone involved.
I can’t wait to see the photos of the installation.
This experience is a reminder: professionals are at the heart of global success stories.
Together with the clients and the parties, they build bridges that transcend borders and create enduring value.
This season is a reminder of the power of networking, global collaborations, shared creativity and knowledge to overcome challenges, build a better future, foster peace. Let’s continue shaping a world where tradition meets modernity and purpose drives progress.
Wishing you a holiday filled with inspiration, connection, hope and peace.
Y como dicen a Sevilla, España: ¡ilusión y alegría!
Santa Fe Plaza Lighting Ceremony 2024 (New Mexico USA)
Many people may never have the chance to immerse themselves in the culture of distant countries. If we consider this premise in relation to Made in Italy, it follows that those who do not have the opportunity to directly experience Italian culture in Italy can only come to know it through what they find locally.
In the current historical context, everything that evokes Italy—from fashion to design, from food to artisanal traditions—is perceived as a source of economic and cultural value.
However, when elements of Italian culture are presented without genuine ties to our cultural roots, it risks creating a distorted image of what "Italian" truly represents. Over time, this erosion of authenticity can compromise the preservation and transmission of our rich cultural heritage.
If we allow cultural identity to be exploited or manipulated for profit, we risk gradually losing the richness of our tradition, to the exclusive benefit of those who have abused the prestige of Made in Italy.
The new Made in Italy Law No. 206, introduced in December 2023, represents a vital commitment to protecting and enhancing the integrity of the Made in Italy brands. It safeguards not only the quality and innovation of Italian craftsmanship but also defends against phenomena like "Italian sounding," which misleads consumers by falsely associating products with Italian origins.
I am deeply honored to align my work with these principles. Living abroad and working internationally, I’ve seen firsthand the challenges our cultural identity faces.
It fills me with pride to have been listed among the 50 select Italian attorneys recognized by the Consiglio Nazionale Forense to provide specialized services under the Voucher 3I – Invest in Innovation, supporting the patenting of industrial inventions by incentivizing professional legal services exclusively provided by accredited attorneys in intellectual property.
Verification of the patentability of the invention
Drafting the patent application
Filing an international patent application claiming priority from a previous national patent application
The focus is serious for our cultural identity and needs to be addressed by qualified professionals who adhere to a code of professional ethics.
Let us continue to promote, protect and celebrate the true essence of the Made in Italy—rooted in its knowledge, technology, art, and traditions. Together, we can ensure future generations experience the authentic richness of Italian culture.
My experience in the United States is allowing me to embrace new opportunities and perspectives. I’m not just living as an expatriate — I’m fully immersed in the local culture, discovering the social realities of American life also through the transformative power of contemporary art and becoming an active part of the community.
I’m incredibly lucky to have been welcomed by a contemporary art museum, where I’ve met extraordinary people who share my passions and align with my professional goals.
A museum, in its essence, is more than just a cultural institution — it’s a hub of ideas, values, and shared connections. Within its walls, fundamental values are exchanged, amplified, and woven into a network that mirrors the transformations of our time.
Museums serve as platforms for dialogue, embracing diversity and fostering pathways toward understanding and sustainability. They are spaces for personal growth, reflection, and a collective journey toward active and inclusive citizenship.
I’m honored to contribute to this mission and to witness how art continues to shape connections, inspire change, build bridges, bring people together.
Many of my colleagues and connections in my network attend Art Basel 2024 this week. I’ve taken a different path this year, focusing on direct, targeted appointments in Santa Fe, New Mexico. Immersing myself in its vibrant art scene during Thanksgiving holidays, I also explored the exquisite craftsmanship of the Southwestern Association for Indian Arts (SWAIA). Looking ahead, Santa Fe will host the SITE SANTA FE Biennial in 2025, curated by the renowned Cecilia Alemani.
Amid this art-filled journey, I’m compelled to address a crucial topic in the art world: the importance of robust contracts in international artwork transactions.
Key reminder for Art Basel and beyond: An invoice is NOT a contract!
An invoice provides no legal framework to protect buyers or sellers, especially in international transactions.
When crossing borders, artwork transactions fall under international contract law—governed by specific rules that transcend local legislation. These rules must also account for the unique legal framework around cultural assets, which demands specialized expertise.
Here are a few critical questions to consider:
Does the contract guarantee the artwork’s provenance and ownership?
Are intellectual property rights and export regulations addressed?
What economic rights is the artist transferring to me?
Can I use images of the artwork, and under what terms?
What role does the gallery play in this transaction?
If a dispute arises, whose laws will apply?
Takeaway:
In art, as in business, the strength of your agreements defines the security of your investments. Risks, transparency, and careful negotiation are essential. Don’t leave these matters to chance—work with globally open professionals specializing in international contract law and the laws of artistic assets.
Let’s ensure your focus remains on what truly matters: the art itself.
Contemporary art and museums hold a mirror to society, helping us better understand our shared challenges and universal truths.
I reflect on the intersection of gender-based violence and economic inequality—a struggle that persists even in so-called "socially advanced" nations.
During last year project "So the Roots Be Known" by Zara Zapata at the Kemper Museum of Contemporary Art in Kansas City, I encountered the inspiring history of Womontown, a visionary community established to empower women through homeownership and self-sufficiency.
Until the 1970s and even into the 1980s, women in the United States were systematically denied financial rights — they couldn’t open bank accounts, obtain credit cards, or buy homes without male approval. This financial dependency was not just an economic issue but a form of systemic violence, limiting women’s autonomy and reinforcing cycles of control.
As one participant in my program Italian English-Language Exchange Club at Kemper Museum of Contemporary Art shared, she could not have her own credit card in the 1970s. This reflects a broader reality: barriers to financial independence made it nearly impossible for women to leave abusive relationships or pursue entrepreneurial dreams.
The film "What's Love Got to Do with It" about Tina Turner further illustrates this challenge. Despite her global success, Tina faced significant struggles in breaking free from a controlling and violent relationship—made worse by her lack of independent financial access.
Womontown’s vision reminds us of how far we’ve come, yet also highlights the ongoing work required to achieve true gender equality. Economic independence is a cornerstone of freedom. Without it, other forms of empowerment remain out of reach.
Violence against women—whether physical, psychological, or economic—is a global issue. As we reflect on this history, let’s act to ensure that future generations inherit a world where gender no longer dictates opportunities or freedoms.
Agenda UN 2030 Goals 4-5-10-16-17
Dürer, Picasso, and Warhol—three iconic names in art history—not only mastered their craft but also understood the strategic importance of managing their art as a business on an international scale.
Warhol once said:
"Business art is the step that comes after art. I started as a commercial artist, and I want to finish as a business artist. Being good in business is the most fascinating kind of art… making money is art and working is art and good business is the best art."
These artists evolved from creators to businessmen, using knowledge, strategy, and innovation to amplify the reach and impact of their work. But how can today’s artists replicate this success in an increasingly complex and globalized world?
Before moving to America, I had a heated debate with a renowned Italian art critic, some of you reading this might even remember it. The question was: What makes an artist an artist?
He believed it was the market. I argued it was the advisor—the one who equips the artist with the tools to succeed before the market even takes notice.
Take Maurizio Cattelan’s now-iconic banana artwork, today in all the news. The staggering success of this piece wasn’t an accident. It wasn’t just about the banana or its symbolism or the emotion of the contemporary art—it was about the strategy behind it:
The legal and intellectual property frameworks supporting the work
The global circulation of its digital file
Payments conducted in cryptocurrency
Artwork and its international circulation related to new technologies
Contracts ensuring the artwork could circulate as a profitable business product, globally and seamlessly
Cattelan’s genius wasn’t just artistic — it was strategic. He worked with exceptional consultants, learning the principles and nuances of art law, global business, and market timing to make his ideas resonate in today’s world.
This is the key: no artist can do it all alone. Their energy and focus are naturally devoted to creation. But with the right guidance, an artist can transform their art into a global business while protecting their rights, maximizing profits, and staying ahead of the curve.
This is where I come in. As an expert in art law and international law, I help artists navigate the intersection of creativity, legality, and business, empowering them to think like Dürer, Picasso, Warhol and Cattelan—to not just create art, but to create a legacy.
Since founding my law firm, teamwork and technology have been integral to my approach. I carefully select the professionals I collaborate with, ensuring alignment with my working style and international perspective. Over the years, this has led to enriching and highly valuable partnerships.
One such partnership is with the esteemed Virginia Ramos, who has been representing the desk in Seville and Malaga for many years. Together, we’ve achieved remarkable milestones:
Participating in internationalization fairs for Spain
Organizing prestigious conferences
Collaborating with the University of Seville - Faculty of Economic and Business Sciences
We’ve jointly managed projects for Spanish and Italian clients, navigating challenges with dedication and celebrating shared successes.
I am proud to recommend Virginia Ramos for any professional needs in Spain. This partnership embodies the essence of collaboration, trust, and excellence.
In International Trade, language is just one part of the equation—true expertise requires a deep understanding of diverse legal systems and cultural perspectives.
Years ago, one of my clients was finalizing a deal with a partner from an English-speaking country. Both sides had a strong relationship and had aligned on the key terms. So, they asked their lawyers to formalize the agreement. It seemed straightforward—until it wasn’t.
When I connected with the counterparty’s attorney, he sent over a contract that was essentially a copy-paste from a previous project. It ignored critical facts we had already agreed on, revealing a narrow, local approach to what was an international issue.
After consulting with my colleagues—seasoned experts in negotiation — it was clear this approach was short-sighted. The lawyer even claimed that "international trade law was invented by his country" and that "English law is universal." This attitude didn’t just hinder his client’s interests, it also strained the relationship between the parties.
Now, as I expand my business, I’m encountering similar challenges in new contexts. Successful internationalization requires more than compliance and structure—it’s about breaking down barriers and building the right strategy for effective communication and mutual respect.
With over 20 years of experience in navigating international relationships, my team and I have honed the art of balancing respect and open dialogue. Knowing when to push forward and when to listen has become second nature.
Today, we’re tapping into our team’s collective energy, working in sync to shift gears and accelerate towards our goals. It’s days like these that remind me of the power of coordination, drive, and shared purpose.
In just 20 months, the FIFA World Cup 2026 will kick off across the
USA, Canada, and Mexico, drawing a global audience to iconic cities like Toronto, Vancouver, Guadalajara, MexicoCity, Monterrey, Atlanta, Boston, Dallas, Houston, KansasCity, LosAngeles, Miami, NewYork, Philadelphia, SanFrancisco, and Seattle.
This is more than just a sporting event—it’s an unprecedented opportunity for cultural institutions to connect with each other and with visitors from every corner of the world.
But here’s the question: is your museum or collection ready to embrace this extraordinary international influx?
Imagine your institution becoming a cultural haven—not only for football fans, but also for the families, friends, and global enthusiasts joining them. This is your chance to captivate visitors with an unforgettable experience, showcasing both the energy of your collection and the unique spirit of your community. By leveraging the universal language of art and the power of technology, you can forge connections that transcend borders, lasting well beyond the final whistle.
Key Questions:
Are you prepared to engage a diverse international audience, leaving a lasting impression that inspires lifelong connections?
Is your institution equipped to build and manage international relationships that bring lasting value to your collection and community?
If you’re outside the host countries, would you explore partnerships with host institutions, creating impactful dialogues that enrich both your collection and the hosting community?
Not sure where to start? Join us! Together, we’ll craft internationally-focused strategies that elevate your collection, enhance your community’s global visibility, and fulfill your mission on an international stage.
The 68th Congress of the UIA - Union Internationale des Avocats - International Association of Lawyers has just concluded, and it was an event to remember for Italian professionals. The global legal community gathered in Paris, and Italian expertise and dedication were in the spotlight.
Highlights of Italian Recognition:
The new President for 2024/2025 will be the Italian lawyer Carlo Mastellone.
The Best Committee Award went to the Italian Committee, led by the italian lawyer Alberto Pasino.
The Bank and Financial Services Law Commission, chaired by the Italian lawyer Barbara Bandiera was awarded as the best commission.
And one of the most forward-looking initiatives at the Congress, the UIA’s Guidelines for the Use of AI by Lawyers, was presented. This groundbreaking document was created by the international task force, led by Italian lawyer Massimo Sterpi. I had the privilege of being the other Italian lawyer with Massimo on this task force, contributing my knowledge and expertise over the past year.
My role in shaping the future of AI in Law:
As part of the task force, my input was enriched by my active work in AI applications for international business development, marketing automation and export analysis, into the IMIT Italian Managers for International Trade AI group. My practical insights and hands-on experience with AI tools allowed me to bring a unique, applied perspective to the guidelines and on the other hand helping shape an approach in international business development that is both effective and ethically sound.
Tanks to the Italian lawyer Simonetta Benenti who I met at IMIT and who introduced me to UIA.
The guidelines are more than just a set of recommendations—they mark the beginning of an important journey for AI in the legal industry. Soon, they will be presented to the AI Office of the EU as a potential industry standard, setting the stage for meaningful advancements in how AI is used by lawyers worldwide.
Proud to Represent Italian Tenacity and Expertise
It’s a great honor to see Italian tenacity, professionalism, high-level expertise and the strong working group orientation recognized on the world stage.
While currently engaged in the U.S.A., I couldn’t attend the presentation of the international guidelines on AI usage by lawyers in Paris in occasion of the 68th Congress, despite having actively participated in the drafting for a year.
However, it’s an honor to be actively involved in UIA Union Internationale des Avocats ’s AI Task Force, where I contribute together to around 15 attorneys from across the world.
Our work is more than words, it’s concrete, high-level collaboration.
My practical experience in applying AI to international business development keeps me fully aligned with my colleagues as we create robust AI usage policies for the legal field. Together, we’re continuously engaging with global entities, monitoring developments, and fostering genuine dialogue.
At a time when even very generic and superficial talk about AI generates mass interest and profits that are often not aligned with the quality of the service—indeed, very often not aligned with it—and when idea thieves find fertile ground in subjects copied here and there from others, we aim to serve not only our association members but also global bar associations, ultimately benefiting the entire community worldwide.
It’s not about superficial talk, it’s about real, high social impactful work
Inclusivity is a word we hear often, but what does it truly mean?
The first step toward genuine inclusivity is communication.
For a museum to be truly inclusive, it must first know how to communicate effectively. While art itself speaks a universal language, do the people working between the artwork and the visitor know how to communicate in a universally accessible way?
If the answer is no, then the rich, transformative experience a visitor seeks may be limited or even disrupted.
Those who speak at least one language beyond their mother tongue are often more skilled at considering communication strategies and reacting thoughtfully in diverse situations.
Museum docents and staff who engage with the public must understand how to navigate different languages and cultures.
You might think that working in your local museum, speaking only your native language is enough. But if your museum claims to be inclusive, this mindset conflicts with the institution’s mission.
Here’s a small suggestion: you don’t need to become a polyglot overnight or stop speaking your mother tongue, but first try putting yourself in the shoes of a visitor at your museum. Imagine experiencing your museum in a foreign country. If you feel out of your comfort zone, then the museum might not be achieving true inclusivity, and the visitor might not be able to connect with the art in the way they should. After all, inclusivity means speaking the universal language of art in every possible way.
In today’s digital world, networking goes far beyond attending in-person events—it’s about building meaningful relationships through technology. Over the past two years living in the U.S.A., I've spent countless hours in front of my screen, not only staying connected with my colleagues and clients but also expanding my network across the U.S.A. and internationally.
Working remotely was something I was familiar with, but doing so at this intensity, in a foreign country, brought new challenges. My days often begin at 3 am and stretch into late afternoons filled with virtual meetings, calls, and events. It’s not easier or harder because of technology — it’s simply different. Technology brings us closer and develops unique relational skills that go beyond borders.
Some of my recent successes here in the U.S.A. have sparked comments like, “This proves America is the land of opportunity.” While I appreciate the sentiment, there’s no automatic "American Dream." Success here—or anywhere—doesn’t happen by just showing up.
To truly succeed, you need to work relentlessly to internationalize your core business, navigate cultural and language barriers, and build trust within the local community. Balancing ambition with realistic goals, respecting local norms, and adopting an international mindset are essential.
Internationalization is challenging, but with the right mindset, skills, and network, it’s absolutely achievable. It’s a journey that requires time, patience, and perseverance.
Success anywhere is earned—it requires grit, adaptability, and a willingness to push beyond comfort zones.
As for my concept of “American Dream”? I've had success, and I know there’s more to come.
This week marks the beginning of the fifth edition of my Italian-English in the Gallery program at the Kemper Museum of Contemporary Art in Kansas City.
A fantastic opportunity to explore the museum’s permanent collection of modern and contemporary art and its dynamic temporary exhibitions through my experiences. We’ll dive into discussions on American contemporary art and the social themes it communicates, while also discovering diverse cultures, food, artisanal techniques, craftsmanship, and the creative processes behind each work.
What makes this program special is the chance to engage in conversations in Italian, enhancing language and cultural skills through art, culture, and my personal point of view. In past editions, we've also mixed languages like English, Italian, Spanish, French, and even some Italian dialects, creating a truly inclusive and multicultural environment.
Over the past two years, this project, thanks to the contemporary artists represented into the exhibitions, has brought together cultures from Kansas City to other parts of the USA, from Mexico to Latin America, from Afghanistan to Europe. It’s an initiative I’m proud to call sustainable, inclusive, and, most importantly, international.
During our last edition, a participant, who was in Kansas City for work but normally lives in New York and works for a well-known Italian fashion house - where I also gained invaluable experience during and after university and that also forged my style - was so impressed by our museum and the program that he/she became a member immediately after the session.
Here’s the feedback:
"If I lived in KC, I would have attended all the sessions. I was also very pleased to see the Kemper Museum’s openness to this kind of programming and to Benedetta. My experience at the museum and in her program made me a member!”
Looking forward to another enriching open-minded experience in this fall’s edition!
In recent months, my colleagues in Italy and I have been working on a case involving an American family, years after the passing of their Italian relative. The family now faces decisions regarding inherited real estate, artworks, and expiring financial assets in Italy.
As often happens, once we began diving into the details, unexpected complexities emerged—both legally and personally. Every family member, though part of the same group, has a unique situation that requires a tailored approach.
One of the more surprising personal discoveries? The family name had changed over time, starting with a marriage during World War II in Italy, evolving through their immigration to the U.S.A. and through the immigration inside the U.S.A. territory. Even more remarkable, one family member found out that his first name is entirely different from what he believed it to be his whole life.
Now, in their later years, this family is navigating the intricate process of managing significant assets in Italy.
Cases like this highlight the long-term social impact of immigration and remind us of the deep connections between our countries. I’m pleased to help these persons, and I am proud that my firm is historically equipped to handle complex cross-border legal matters, today from the U.S.A. to Italy.
Image created with AI
It was a pleasure to reconnect with many dear contacts at the International Trade Council of Greater Kansas City 's 79th Annual Meeting and to relive the excitement of coming together again.
Among the various topics discussed, we focused on facilitating trade between Canada, the USA, and Mexico.
Canadian Pacific Kansas City Limited is a Class I railroad in North America that resulted from the merger of Canadian Pacific Railway (CP) and Kansas City Southern (KCS) on April 2023. CPKC is the first and currently the only single-line railroad connecting Canada, Mexico, and the United States.
After over 20 years in Europe specializing in international business development, it's incredibly rewarding to now approach these topics from an American perspective, with a seasoned and mature professional insight.
Now, I'm able to apply a seasoned, global mindset to help bridge diverse markets. This experience has given me the privilege of understanding various strategies, priorities, and challenges in the internationalization process.
What stands out to me is that while the core issues in global trade remain the same, the methods of tackling them vary greatly. This is exactly the concept reflected on the homepage of my firm, and one I find so pragmatic across various contexts: doing the same things in a different way.
Being part of conversations on both sides of the Atlantic offers invaluable insights into international commerce.
I am truly honored to be living this powerful experience and I’m honored to be part of this dynamic environment, contributing to critical debates on trade in both Europe and the Americas.
I opened my LinkedIn profile and I found an unexpected and thoughtful comment following my webinar presentation on Legal and Juridical Aspects of AI Usage for IMIT Italian Managers for International Trade - I was in the USA and couldn't be present in Italy to speak in presence.
Receiving such feedback was particularly meaningful.
Compliments are always appreciated, but they hold even greater value when they acknowledge deep expertise, up-to-date knowledge, and professional integrity. Three factors stood out to me about this compliment:
It was publicly shared. In a world where appreciation is often left unspoken, the gesture of making it public is powerful.
It came from a woman, a woman with an international, legal, and digital background. The recognition from someone who embodies such a rich professional experience is truly gratifying.
It was from someone I didn't know prior to the webinar, which means that my approach as a speaker and professional made a lasting impression.
In an increasingly competitive and individualistic world, where kindness is often mistaken for weakness, where you constantly have to guard against someone stealing your know-how and ideas, where expertise doesn't always triumph over appearances, receiving this recognition felt like a true reward.
It’s moments like these that remind me why I am passionate about what I do and inspire me to continue to promote the sharing of knowledge.
To be a board member at IMIT Italian Managers for International Trade, an esteemed association of top-level managers specializing in international business consulting is an intensive experience for me, that I carry forward even while living in the USA. Our headquarters are nestled within the stunning Palazzo Castiglioni, a remarkable example of Milanese Art Nouveau, Milan-Italy.
As part of the working group dedicated to exploring and evaluating the role of AI in international management, I am proud to contribute to our frequent meetings, sometimes as often as once a week. Together, we bring diverse experiences and skills to the table, rigorously assessing this innovative technology.
We analyzed specific AI tools used by internationalization managers, such as those supporting marketing intelligence, marketing automation, and general consultancy in approaching foreign markets, discussing the necessity for compliance processes and specific policies for using AI tools.
On September 17th I will speach about Legal and Juridical Aspects of AI Usage.
My evaluations will emphasize a structured and secure approach, both in using AI tools and in managing client engagements, leveraging our extensive expertise. The session will be conducted in Italian.
My involvement as a member of the UIA Union Internationale des Avocats Task Force on AI will further enrich our discussion, where we have been monitoring global advancements towards regulation and drafting guidelines for the use of AI by lawyers on a global scale.
Responsibility, strategic approaches and self-regulation are essential.
Is an export manager a deployer under the European AI Act?
The past few days at Kemper Museum of Contemporary Art have been truly intense and inspiring, culminating in the launch of the 9th Annual Atrium Project—an extraordinary series that showcases emerging and mid-career Hispanic and Latinx artists curated by Erin Dziedzic. Having been part of the creative journey of this project, I had the privilege to witness Lucia Vidales bring her latest masterpiece, "Hambre," to life. Watching the artistic process unfold and seeing the final piece come together was a true "wow" moment for me.
As an art lover and art lawyer, moments like these always prompt reflections. The creative brilliance on display is undeniable, it also brings forward important legal and business considerations:
International agreements and contracts between artists and institutions across borders– the artist is from Mexico and the museum is American
Protecting artists' rights, managing and preserving the integrity of their work
Protecting and managing images – artwork, museum and people.
Aligning the museum’s vision with the artist's creative freedom
Ensuring the sustainability and extending the project’s impact beyond this year.
Engaging the international business and new international membership linked to this artwork and this kind of museum projects
At the heart of my practice, both in Europe and in the USA, is a commitment to bridging creativity and law — ensuring that the artistic vision is honored while safeguarding the legal and business aspects that make projects possible, succeed and endure.
Serving as a docent at Kemper Museum for over two years has deepened my understanding of contemporary American Art and Hispanic and Latinx art.
A heartfelt thank you to Kemper Museum of Contemporary Art in Kansas City for allowing me to be a part of such a vibrant community.
A special thank you to Erin Dziedzic for curating incredible exhibitions that have enriched my understanding of art and culture. Your vision has been invaluable.
Lucia Vidales thank you for gifting me with such powerful emotions and thought-provoking works.
Finally, thank you for allowing me to share this moment with everyone by giving me permission to post this picture which captures the essence of a remarkable journey.
What do the goldsmithing industry, ceramic arts, and the renowned architect Andrea Palladio have in common?
As VICENZAORO - ITALIAN EXHIBITION GROUP opens its doors in Vicenza, marking the 70th anniversary of the world’s most prestigious goldsmithing fair, I’m reminded of the rich cultural heritage of my hometown—Vicenza. This region, where I was born and raised, training in business internationalization from one of Italy’s top business schools, is not only the third-largest exporting province in Italy - Italy, a small country with 60 million inhabitants and 113,520 square miles of land, is the fifth-largest exporter in the world !, after China, the United States, Germany, and Japan - but also a hub of creativity and craftsmanship.
Vicenza's legacy isn't just about gold. In 1947, in the nearby town of Nove—famous for its ceramic craftsmanship dating back to the 1700s—an exhibition was held that celebrated the intersection of ceramics and art. This exhibition, which later became part of the Vicenza Fair, evolved into the Premio Palladio, named after the legendary architect of which Vicenza still preserves treasures of unique and inestimable value and whose influence reaches far beyond Italy, resonating even here in the USA, where I now live and work.
The Vicenza Fair, up until the mid-1970s, was not only a commercial exchange but also an international creative hub. It fostered collaboration between goldsmiths, ceramic artists, designers, and entrepreneurs —demonstrating how synergy between different art forms and industries can drive international success.
The ongoing exhibition “1949-1975: Ceramics between Design and Artistic Experimentation,” hosted at the Museo del Gioiello in the Basilica Palladiana -UNESCO World Heritage Site - showcases this beautiful synergy. It's a testament to how the integration of art and craftsmanship has supported internationalization processes for both industries.
With a law degree and specialized in business internationalization and art, I have dedicated my career to navigating the complex intersections of law, art, and international business. This background enables me to understand and support the delicate balance between creativity and commercial success on a global stage.
As we celebrate the history and future of these industries in Vicenza, let’s explore how similar synergies can propel your business onto the international stage.
Connect with me to discuss how we can leverage this rich heritage to drive your global strategy.
Daphne, a company that embodies the perfect intersection of business, culture, history, art, sustainability, and internationalization. As part of the ICE ITA - Italian Trade Agency program, where I serve as a coach and professional in both Italy and the USA, Chicago, Daphne has shown immense dedication and a continuous desire for improvement.
Daphne is a company with deep roots in the rich cultural heritage of Sanremo, Liguria, known for its iconic Italian Music Festival from 1951, and the Principality of Monaco, an international well know region that stands at the crossroads of Italy and France. With a long history in perfumery and high fashion tailoring, Daphne doesn’t just honor its past—it innovates for the future. Their unique sensitivity to culture is showcased through their very own museum, where they host international artist residencies and through the collaboration with prestigious museums globally.
Our collaboration focused on a unique eco-sustainable product: the eco silk foulard. This product not only embodies the elegance of Italian craftsmanship but also circulates globally, spreading with very artistic images the message of sustainability in line with the UN 2030 Agenda.
Preliminary analysis and understanding of previous internationalization approaches, positioning strategy in international markets, analysis of promotional events, profiling and definition of target markets, strategic approach to export, international negotiation techniques, customized contracts in sales as well as in relations with museums and international institutions and artists, brand protection and reputation, image protection, Business Model Canvas integrated with Ikigai are some of the topics we covered.
Proud to be part of a project where high craftsmanship meets art and sustainability and pleased to share Daphne's participation in the globally renowned Venice Film Festival.
This September, the prestigious Fondazione Giorgio Cini in Venice will host HomoFaber, an extraordinary tribute to contemporary craftsmanship that seeks to champion and support creative artisans across the globe.
In a world increasingly dominated by mass production, we must not forget the values that define us: beauty, excellence, quality, creativity, authenticity, history, and memory. These are the very elements that have sustained humanity, preventing us from descending into the darkness of a cultureless existence, devoid of identity.
Today, more than ever, the métiers d’art—high craftsmanship professions—need to be protected, valued and promotioned on an international scale. This is not just about ensuring continuity and seizing business opportunities; it’s about safeguarding the circulation of culture and combating the erosion of meaningful values.
Craftsmanship is more than just a skill; it’s a cultural legacy that we must cherish and elevate. By supporting artisans, we preserve the richness of our collective history and ensure that future generations inherit a world rich in cultural depth and artistic expression.
We are dedicated to protecting and promoting internationally the artistry of craftsmanship. We understand that behind every handmade object lies a story, a tradition, and a profound connection to our cultural roots.
Join us in celebrating the artisans who keep our world vibrant, authentic, and richly diverse. Let’s work together to ensure that these invaluable crafts continue to thrive, both as an international business and as a cornerstone of our cultural identity.
I recently had the privilege of attending one of the remarkable events organized by Mr Ivano Costenaro, a renowned Italian ceramics collector: l’attualità della decorazione pittorica su ceramica.
The experience was enlightening, with six distinguished speakers sharing their journeys in defining their unique styles and reflecting on what it means to be a decorator in today’s world of ceramics.
One question, which I am always intrigued to ask, echoed throughout the discussion: Are you an artist or an artisan?
The predominant response? I am an artisan.
This distinction, though seemingly clear, often blurs as the lines between art and craft intersect in fascinating ways.
Consider this: an artisan who proudly declares their craft now has their work showcased in the permanent collection of a prestigious ceramics exhibition. Similarly, a photographer, confident in their technical skill, is now selling their pieces in an art gallery.
This convergence of identities is not just an artistic debate but a critical business consideration. In today's landscape, a modern artist is also an entrepreneur. To navigate this dual role successfully, it's imperative to understand and implement strategies in business planning, legal compliance, accounting, marketing, grant writing,
copyright protection—the very tools that safeguard and amplify one's creative legacy.
The bond between artist and their creation is indissoluble, a connection that, by law, lasts forever. In an era where the boundaries between art and craftsmanship are increasingly blurred, the true value lies recognizing and protecting the creative identity.
The journey from craftsmanship to artist, local entrepreneur to
international entrepreneur, and eventually to a cultural custodian becomes clear. It’s a path of evolution, one that demands not just talent but also strategic foresight.
We specialize in guiding creatives through this journey, ensuring that their unique identities are not only recognized but also legally and financially protected for the future.
Let’s continue to celebrate the artistry in craftsmanship, and together, build a future where creative identities thrive on a global scale.
In the picture Mr Ivano Costenaro and I are in one of the offices of Costenaro Assicurazioni Srl insurance company as well as an exhibition space for his art collection. We have in our respective hands two objects dedicated to my two sons.
Artisanal products or artworks?
Internationalization is no longer just a path for manufacturing but a vital strategy for the art world as well.
The key difference between the two lies in an added value that art possesses: the power of culture.
Yet, it’s important to recognize that some manufacturing sectors also convey profound cultural values and educational messages through their products.
Art creates a value chain that connects entrepreneurs, artists, products (as the embodiment of creative ideas), distributors, and the final customers—be they private collectors, museum directors, curators, art advisors.
In today’s global landscape, it’s essential for contemporary art operators, like any business, to expand beyond their local boundaries—whether physically or digitally. This expansion requires a strategic approach, involving participation in international fairs, cultural missions, exhibitions, digital development, e-commerce, catalog publications, data analysis, marketing and compliance with international regulations.
Consider the gallery that is searching for an international partner. The private collector who seeks to foster relationships with enthusiasts from different countries and cultures. These connections can lead to fruitful collaborations that benefit both their collections and the wider community. Corporate art collections serve as powerful intercultural links, driving both commercial and artistic internationalization. Similarly, museums that engage in cross-border collaborations play a crucial role in educating the public on open-mindedness, inclusion, and respect for diversity.
This autumn, I’ll be deeply engaged with these dynamic topics, working concretely in how internationalization strategies can elevate both manufacturing excellence and cultural exchange in the art world.
For us international art professionals, events like Fondazione La Biennale di Venezia and the Les Rencontres de la photographie, Arles are essential milestones in Europe. Over the past few years, I’ve found myself unable to attend their opening weeks due to commitments in the USA. However, I’ve always made sure to carve out dedicated time to immerse myself in these significant events as soon as possible.
The deep-rooted international nature of these events makes them unparalleled beacons in the art world. While art law is a niche, fascinating yet complex field, especially given its international scope and the specific expertise required across different branches of law,
photography law is even more specialized.
As I belive, I decided to work to: "Più internazionale è un argomento più è difficile proteggerlo e promuoverlo", the more international an issue, the harder it is to protect and promote.
Protecting and promoting photography in an era where AI tools are rapidly advancing and means of disinformation are being used on a massive scale is almost a civic duty.
This applies to all photography, but especially to photo journalism, which requires significant legal protection and promotion.
I'm honored to have the opportunity to experience and engage with the art and photography markets both in the USA and Europe and to be dedicated to navigating the intricate landscape of art and photography law, providing specialized expertise to ensure the protection and promotion of the creative work. I work together to artist and institutions to preserve and champion the incredible value of art and photography.
Also this year I would like to say that the Rencontres Arles remains, without a doubt, the most stimulating place for photography enthusiasts and professionals alike.
On July 15th, I had the pleasure of attending the presentation of the ICE Report 2023/24 and the Istat-ICE Yearbook 2024.
Italy is currently in a more favorable position compared to other European countries. Now, in the phase of deglobalization-reglobalization, economic security is a crucial focus.
Italy appears to adapt better to changes compared to other economically strong countries in the EU. It is the country where
exports have been most resilient over the past four years, gaining market share and experiencing GDP (gross domestic product) growth.
Moreover, foreign investments in Italy are increasing thanks to the maintenance of the industrial system. Italy is the second largest
manufacturing country in Europe and first in certain sectors. Despite the rise in logistics and energy costs since 2019, exports have grown by 30%.
The United States – where I have chosen to live and work through a
internationalization process of my firm since 2022 – represents the second largest market after Germany, and is catching up in terms of volume but with diverse products.
Mechanics, transportation, chemicals, pharmaceuticals, FFF -food, fourniture, and fashion - are Italy's main exports.
These encouraging data are thanks to the SME system, which has managed to reposition itself and seize opportunities. Italy is present where it can grow, producing products that people need. It is an ideal place to invest within the EU, a hub of excellence not only in culture and beauty but also a world leader in technology.
Italy is a small nation with a significant role in the global economy.
This scenario is the result of extensive work and strategy, which over time has become an integral part of Italian culture and deserves to be promoted and protected from Italian sounding.
I have the pleasure of sharing my recent experience as a
coach - consultancy that I based from storytelling to negotiation, with
technology - commissioned to me by ITA - Italian Trade Agency, for a high craftsmanship company at Sicily Fashion Week. The event gained significant media and international attention, and our company played a leading role with exceptional visibility.
I emphasize the storytelling and the words of the introduction such as craftsmanship, art, union of companies, synergy, freedom of expression, internationalization.
I have loved Seville since my university days when I lived there while working on a comparative thesis in Italian and Spanish law. Since then, I've maintained strong friendships, collaborations, and professional connections.
I've been residing in KansasCity for a couple of years.
The coincidences of life...
Did you know why Seville has an avenue called Avenida de Kansas City? And why Kansas City has its own Giralda?
Seville is the first sister city of Kansas City. On July 30, 1966, Kansas City's City Council, led by Mayor Ilus W. Davis, announced the city's first sister city relationship with Seville, Spain. The bond was formed because the two cities share significant economic, social, educational, and cultural similarities. Both are centers of art, science, libraries, and universities and are renowned for their grand fairs.
The connection between Kansas City and Seville traces back to the American real estate entrepreneur Jesse Clyde (JC) Nichols, born in 1880 in Olathe, Kansas. His most iconic project is the Country Club Plaza, opened to the public in 1923. The Plaza is considered the world's first shopping center, featuring high-end activities and innovative car-friendly access.
By 1929, JC Nichols envisioned including a reproduction of Seville’s Giralda and the fountain from Plaza de la Virgen de los Reyes in the Plaza. The architect was sent to Spain, South America and Mexico to gather architectural ideas for the complex.
Traditional "Thanksgiving Day" in the United States, celebrated on the fourth Thursday of November, marks the start of the Christmas shopping season. This day is commemorated at the Country Club Plaza with the Plaza Lights, one of the most spectacular holiday lighting displays in the country, akin to Seville’s Feria illuminations. The first lighting event in Kansas City was conducted via telephone with megaphones by the mayor of Seville.
Starting from few days ago, the 1-million-square-foot commercial area, Kansas City’s Country Club Plaza, has new owners—a luxury retail company from Texas.
We hope they will enhance the historical, cultural and inclusive value of this iconic place, which is a cultural heritage for Kansas City's citizens, and uphold its original function as a high-end activity hub, welcoming international corporate realities into the center of the USA market. The meeting of ideas and cultures is progress from which not only business but also citizens can benefit.
Moreover, we look forward to seeing the Plaza Center ready to welcome the FIFA 2026 World Cup, embracing the global exposure that such an event brings.
Last week I had the pleasure of hosting esteemed clients from Kansas City and Connecticut, who are currently participating in the Venice Biennale and the European Cultural Commission projects.
Our exploration underscored the vital intersection between Italian
culture, manufacturing, business, art and internationalization.
Thanks to the hospitality of the director Moira Mascotto, we enjoyed a guided tour of the Gypsotheca Museum of Canova, where the creative idea manifestations of Antonio Canova are meticulously preserved: the models. Antonio Canova was raised by his grandfather, who was a stonemason by trade, and he originally worked in his grandfather's workshop. His professional growth was driven by his superb ability to manage his activities abroad through strategic and diplomatic internationalization processes.
We also visited Asolo, a cultural and intellectual hub in the Venetian mainland, among other things, currently home to a consortium of 40 American Universities, including those from Kansas, Missouri and Connecticut. We were hosted by Miriam Schirato at the Itaca Art Gallery, which promotes art investments and local artists, underpinned by a legacy of luxury design production and international relations.
Subsequently, we had the honor of being personally accompanied by a well know entrepreneur in insurance, Ivano Costenaro, through his unique collection and the exhibition “70 Years of Ceramic History.” This event epitomizes the synergy between manufacturing and international business, art and cultural institutions, artists and international symposia.
Realities like these, have attracted and continue to attract artists and entrepreneurs from all over the world: ideas are shared, projects are co-managed, collaborations and friendships are formed, fostering culture and sustainability, inclusion, dialogue and progress.
For this reason for me it is like natural share experiences and create bridges, assist international business and art, coaching and teaching in these matters.
Italian cuisine is a candidate for UNESCO Intangible Cultural Heritage, embodying values that link and bring people together, creating significant moments for family life, communication, and business.
In recent months, I have collaborated with ITA - Italian Trade Agency to assist some Italian companies from the Liguria region in their
internationalization process. This involved supporting food sector businesses through training and coaching, aimed at enhancing their products abroad and strategizing on how to protect them once they cross international borders.
Our goal is to manage international promotion and sales with method and strategy.
It was a great satisfaction last week to receive messages full of positive energy from companies informing me that they had been able to manage business meetings and had already opened a dialogue with two buyers. We gave them the tools to do it themselves, with a strategy.
I fully agree with ITA's policy of promoting and defending Italian
heritage from risks, imitations, and distortions. The loss of Italian culture is at stake at a time when "Italianity" is cool all over the world and the "Italian dolce vita" is a guarantee of attracting customers and therefore business.
When an "Italian" restaurant abroad serves a "crostata," the customer, who does not directly know Italy, perceives it as an "Italian crostata," and associates the dessert with Italian culture. However, if the dessert does not resemble an authentic Italian crostata, the customer forms a distorted view of the product and Italian culinary culture.
By the way, the dessert in the photo is not a crostata.
Sicily Fashion Week was organized by Confartigianato Imprese Sicilia from 12 to 16 June 2024, with the sponsorship, among others, of the ICE – ITA - Italian Trade Agency of the Ministry of Enterprises and Made in Italy and the Ministry of Foreign Affairs and International Cooperation, where I serve as an official docent and professional.
Through a dedicated training and coaching program, I prepared some of the 20 participating companies - tailored suits, bags, jewels - for the event and for business meetings with buyers from countries such as Spain, Kazakhstan, Kyrgyzstan, Austria, and Uzbekistan.
It was a wonderful experience. As always happens with event preparations, we worked tirelessly and infused a lot of positive energy. We managed to create empathy and human connection, online, utilizing the most advanced technologies.
Vicenza, the city where I have lived most of my life, and Venice, the area that shaped me, are at the heart of a rich tradition of art design and high craftsmanship. Vicenza, the third Italian city for manufacture export with 23 billion euros registered in 2023, stands as a testament to our industrial prowess.
The production here is renowned worldwide, and our brands are iconic ambassadors of the Made in Italy lifestyle. They forge strong connections with designers and artists from across the globe.
The educational power of collaboration between artists and brands is immense. These partnerships not only elevate the quality and uniqueness of the products but also bring significant benefits to the communities around the brand headquarters. This kind of collaboration, extending to museums, can be a powerful way to educate and engage younger generations. By engaging with art and design from an early age, they learn to appreciate the value of creativity, craftsmanship, storytelling, education which in turn fosters a deeper connection to their cultural heritage.
In Vicenza, the integration of artistic influence in our industries is not just a tradition but a continuing legacy that nurtures innovation and
education. The synergy between local brands and global artists creates a dynamic environment where creativity thrives and inspires future generations.
In today's world, business and art converge more profoundly under the sustainability umbrella of the Agenda 2030, inclusivity, and technological innovation.
Contemporary artists, as the voice of societal needs, wield the power to broadcast potent messages globally, reflecting the diverse ideologies they embrace.
The freedom of artistic expression now travels faster and further beyond geographical boundaries, thanks to technology and pivotal collaborations with the business sector—primarily the fashion industry but not exclusively. Such partnerships not only amplify artistic voices but also foster the global promotion of sustainability initiatives under the UN 2030 Agenda, which companies can champion even in international markets.
Supporting contemporary artists is a compelling way to advance sustainability projects as well as to penetrate a new international market. And where better to promote the collaboration between an artist and a business if not in a museum, the Agorà of our time—the perfect venue for such innovative and meaningful intersections?
How powerful is a collaboration between artists, museums and international companies using technological tools, like for example in translation and global communication?
Let's discuss how we can harness the synergy between creativity, commerce, museums to build a more inclusive and sustainable world.
At first glance, these fields might seem distinct, but they intersect in fascinating ways.
Lack of Uniform Regulation: each area faces a unique regulatory environment that is often unstandardized and rapidly evolving. Navigating this landscape requires a keen understanding of the legal nuances involved.
Navigating Legal Uncertainty: adequate knowledge of the law is crucial for effectively managing the uncertainty that comes with the lack of standardized regulations in these fields.
Copyright: it is required a deep understanding of diverse legal landscapes, emphasizing the need for a universal dialogue on copyright to protect creators globally while promoting freedom of expression and innovation.
Movement Through Time and Space: whether it's the dynamic exchange of goods across borders, the global circulation of art, or the digital propagation of AI, these domains are defined by their fluidity and the speed at which they operate.
International Perspective and Diplomacy: success in these areas demands an international outlook and the ability to engage diplomatically to harmonize diverse legal frameworks and cultural norms. A diplomatic approach to harmonize laws, respect cultural diversity, and foster international cooperation has to be part of personal skill.
When discussing these topics during coaching sessions, I often use the metaphor of a lawyer chasing progress through a creative process tailored to each client. This is especially pertinent where legislative and judicial processes lag behind the rapid pace of commerce, creativity, and technology.
The skills and knowledge required for a lawyer working in international trade, art, and technology differ significantly from those of a traditional lawyer. Proactivity is key—acting before issues arise rather than reacting to them post-factum.
Act as a bridge builder—facilitating not just compliance with the law but also fostering understanding and cooperation between diverse international entities. This proactive approach is crucial for risk management and ensuring that freedom, rights, and justice are not compromised in the pursuit of progress.
We are proud to announce a significant legal victory achieved by our
international law firm, bringing an end to a protracted twelve-year legal battle involving business operations in Turkey.
This case began in 2010 with a substantial investment in Turkey, which led to a major lawsuit against the investment partner and various related legal challenges, including criminal proceedings.
Initially entrusted to an international lawyer with a prestigious background but limited expertise in international affairs, the case was marked by an aggressive defense from the opposing party, represented by a renowned university professor. In 2015, a verdict of defeat and prevailing frustration led to recommendations to abandon the possibility of an appeal.
Against this challenging backdrop, our firm was approached with skepticism. Despite the doubts regarding my capabilities as a relatively young woman in the field, I undertook the case with my dedicated team. We meticulously studied the Turkish documentation and identified a viable path for appeal.
In 2021, the Court of Appeal accepted all the grounds of our appeal without exception. Within a month, our effective and timely real estate enforcement enabled our client to recover the entire amount invested. The opposing side escalated the matter to the Supreme Court ( Corte di Cassazione) with five grounds of appeal, in that occasion their efforts lacked the former arrogance.
In May 2024, the Supreme Court (Corte di Cassazione) dismissed all five grounds of appeal, fully acknowledging our client’s rights. Last week, the client confirmed the payment of the legal expenses for the Supreme Court (Corte di Cassazione) proceedings by the counterpart as the Court decided.
This marks the end of a long and arduous legal journey, culminating in a decisive victory.
This triumph is not just a testament to my expertise but also to the exceptional team work and dedication of my colleagues, many of whom I have collaborated with for over twenty years. Together, we bring a wealth of shared experience and skills, consistently enhancing the service we provide to our clients.
This case underscores our commitment to justice and our ability to navigate complex international legal landscapes with precision and determination, also even working together 5045 miles apart, me in the USA - they in Italy, thanks to technologies.
We celebrate this great judicial success and the perfect execution by our team.
Law, business and art, three words that represent me, in addition to
This year, after engaging virtually in the past two editions thanks to the invaluable support of the organizer, Delia Violante, I traveled from Kansas City to San Francisco to attend this significant event in person. My attendance symbolizes my professional dedication in the post-COVID era, characterized by the sharing of high-level experiences with technology and a passion for my work.
I resonated with all the discussions, particularly those that align with my current focus.
The conversation between Delia Violante and the General Counsel of SFMOMA San Francisco Museum of Modern Art , Adine Varah was especially impactful. They discussed how museums, the mirrors of our society, are adapting to contemporary needs, how the art world is changing and the work within it is also impacted. Consistent with their mission, museums strive to enhance accessibility to attract a wider audience.
This dialogue particularly touched my professional focus that highlights how museums are adapting and responding to current needs: museums are not only custodians of art and collections, but also powerful educators of the values of civilization and promoters of the 17 goals of the UN 2030 Agenda for a better future with great possibilities for public engagement and technological integration.
Additionally, I found the insights from the Dean of University of California, Berkeley - School of Law, Erwin Chemerinsky about free speech and expression in the arts and the First Amendment particularly relevant.
It led me to reflect on my ongoing analytical work concerning the boundaries of what is considered "art" and what is excluded; the answers vary based on the time frame, geographic location, and the perspectives of those involved—be it politicians, legal professionals, art critics, artists, or market operators.
These discussions reaffirmed the importance of my mission: to integrate law, business, and art within an international framework, fostering a dialogue that transcends traditional boundaries and guiding my clients through the intricate landscapes of international law, business innovation, communication and cooperation, technology, artistic expression and the rapidly changing world.
The New York Times recently published "A Guide of American Museums to Visit This Year." Among the stunning recommendations is the Virginia Jaramillo exhibition, "Principle of Equivalence."
This exhibition was organized last summer by the Kemper Museum of Contemporary Art in Kansas City and is now touring the United States. It was a great honor for me to meet Virginia Jaramillo through my collaborations with the Kemper Museum.
Can you imagine where the exhibition catalog was printed and bound? Italy, in the Veneto region.
As I tour museums and cultural institutions across the USA, this week I am in San Francisco, I make it a point to check where significant art publications originate. Often, they hail from the same region I come from.
Since 1450, a robust printing industry has emerged, spreading rapidly across Europe—from Germany to Italy, and then to France, the Netherlands, Spain, Hungary, Poland, Belgium, England, Switzerland, Austria, and Sweden. By 1480, there were an estimated 110 print shops, 50 of which were in Italy.
It's estimated that 38% of books printed in Italy and 15% of those printed in Europe in the 15th century were produced in Venice.
This is the story of a long tradition, an important form of business, and the internationalization of enterprises that has innovated over the years and centuries but has always remained in service of contemporary global culture.
And which today more than ever is a tool for sustainability education with an huge learning and engagement power for all ages of museum visitors.
Where do we draw the line today between some high craftsmanship products, their history, the sustainability projects of their makers, the messages they convey, the cultural heritage they represent, and the artworks?
As a consultant for both foreign and Italian companies specializing in high craftsmanship and art, my focus is not only on compliance in the USA market but also on protecting and promoting their status as
By fostering collaborations and events with American museums, we elevate these products to instruments of sustainability education, which they inherently are.
The benefit is mutual for both parties, businesses and museums, and thanks also to technology it enriches the entire global community.
The 60th International Art Exhibition, Biennale 2024, has opened its doors in Venice where I have the privilege of living when not in the USA. The United States Pavilion is represented by Native American artist Jeffrey Gibson, whose work reflects the vibrant realities of indigenous communities within the United States. The themes of identity, history, belonging, and cultural appropriation are central to the exhibition, resonating deeply with my experiences.
Recently, I had the opportunity to explore the fascinating town of Santa Fe, New Mexico. Known for its rich tapestry of Native American tribes and pueblos, Santa Fe is set to host next year's USA Art Biennale 2025, curated by the Italian Cecilia Alemani, who managed the previous Italian Biennale in 2022.
Coming from Italy, where high craftsmanship is embedded in our culture and drives a significant portion of our economy and export, and knowing my country's system through my work, I was profoundly impressed by Santa Fe’s artisanal excellence. From jewelry to pottery, and from weavings to rugs, the craftsmanship I witnessed blurs the lines between art and craft.
What are the boundaries between high craftsmanship and art today?
As we look forward enriching cultural and business exchanges, let’s celebrate the seamless fusion of tradition, innovation, and sustainability in art and craftsmanship, honoring both our diverse heritages and our shared future.
A few days ago, at the Crystal Bridges Museum store in Arkansas, I found the catalog of the exhibition "Crafting America" organized in 2021. It was a discovery perfectly in line with my project "high craftsmanship meets art" that I am developing here in the USA with museums.
"Craft and everyday life are tightly intertwined, from the jewelry we wear to the flatware we eat from, to the family heirlooms we cherish, almost everyone owns a handmade craft or has a connection to craft" (quote from Crystal Bridges).
High craftsmanship requires competence, determination, passion, experimentation, and patient application. It has a strong connection with culture and territory. It has many stories to tell. In the creative process, the high artisan elevates to an artist; on the other hand, the artist gets help from the craftsman for the material realization of his creative idea.
The created object becomes a commercial commodity to be promoted on a global scale, usually also online, and in circulating, it conveys happiness, enthusiasm, passion, and the values of its creator. That object is rich in content: know-how, processes, collaborations, technology, business, brand, marketing, internationalization, exchanges, culture, communication, values, storytelling.
That object has an enormous educational power.
High craftsmanship and art are united and distant depending on the historical period and the local culture in which they are inserted.
It is undeniable that today high craftsmanship and art represent a unique entity in the global context, and this inevitably confronts us with many questions, which is precisely the magnificent great power of contemporary art.
Navigating the complexities of an internationalization project as both an International Business Lawyer and an Art Lawyer, I am crafting a vibrant network within the USA that aligns with my professional aspirations.
It is through IRC ( International Relations Council) and ITC (International Trade Council of GreaterKansas City) that I have had the honor of meeting Jennifer Owen, the director of Owen/Cox Dance Group, an individual whose international ballet career boasts of profound experiences both within the United States and abroad in places like Russia, Hong Kong, and Turkmenistan.
Today we live in a moment in which internationalization, business and art come together, towards common goals.
I am also referring but not only to the power of internationalization, business and art towards the sustainability objectives of the UN's 2030 agenda.
Let us continue to weave this tapestry of connections and push the boundaries of what we can achieve.
Thank you to Jennifer Owen for the kind invitation to the premiere of 4Fragments performance
Photo courtesy of Lindsay Clipner, all rights reserved.
According to the Law n. 206 of December 27, 2023, the Italian Republic recognizes April 15th of each year as the National Day of
Made in Italy.
Precisely on this day I opened the module on the management of international commercial transactions within the training course "Training and Coaching for the Export of Artisan Enterprises and Historic Shops" by ICE - ITA - Italian Trade Agency (the governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy), in synergy with the Liguria Region, the Chamber of Commerce of Genoa, and the Chamber of Commerce Riviere di Liguria - Imperia, La Spezia, Savona.
I accepted this assignment with great pleasure, sharing the values and mission of this course.
So much history, wonderful stories, high craftsmanship, specific techniques, creations comparable to art, for which a method of internationalization is essential not only for the successful outcome of the individual negotiation but also for the safeguarding of the cultural heritage that these realities carry on.
File:Map Region of Liguria.svg WikimediaCommons
On April 4th 2024, at the Kemper Museum of Contemporary Art in Kansas City, we met at Café Sebastienne to discuss contemporary art and Italian food.
In designing the Kemper Museum, constructed in 1994, one of the most distinguished late-modernist architects, Gunnar Birkerts, intentionally created the space to accommodate Café Sebastienne, envisioning the gathering of people, dialogue, food, and immersion in contemporary art.
In turn, Frederick James Brown intentionally created the installation "The History of Art," composed of more than 100 paintings that evoke the history of art and the artworks that inspired him.
Having lunch at Café Sebastienne is truly an immersive experience.
On April 4th we had robust discussions in both Italian and English about Italian food products and recipes, processing techniques, authentic cusine, the fascinating stories that have led Italian products to be so appreciated worldwide and collaborations with contemporary art. The enhancement of what the new so-called "Made in Italy" Law (L206/2023) refers to as "intangible cultural heritage."
The chef prepared delicious biscuits for us according to an authentic Italian recipe.
In these months, I have been working with IMIT (Italian Managers for International Trade) in the working group on artificial intelligence applied to export. We have prepared a paper on how AI could influence the profession of export managers.
Now we are evaluating the practical functioning of some tools, also comparing ourselves with the top experts in the field.
At the same time, I am working in the task force of UIA (Union International des Avocats) on artificial intelligence. We are lawyers from different countries, and we are discussing legislation, regulation, and how different countries are approaching the topic. Furthermore, we are working on policies for the use of AI by lawyers in the exercise of their profession that can be applied internationally.
Participating in a legal working group and an export management working group is allowing me to have a broad, global, and up-to-date view on AI applied to these two sectors. Sectors and jobs that are not at all distinct and separate.
Approach and behavior policies, compliance, term and condition examination method, responsibility and competence, input-output, international marketing, data analysis, translation, chatbot are just a few examples of issues that apply to all AI users.
Furthermore, living in the USA allows me - that I have a legal and international point of view - to concretely test the difference in AI usage between Europe and the States. The exact same input could yield different and, therefore, more or less effective outputs, depending on the type of server, location, regulations, and account used.
It is true that we are still in the early stages of evaluating the practical uses of this type of technologies, but we all agree that the tremendous speed at which they are evolving allows those who follow their developments to be able to keep up with them.
What drives all of us in this pursuit?
The curiosity and the great creativity that we humans have.
All of us are experimenting according to our ideas and forma mentis and for this reason all of us we are contributing to implement.
Curiosity, Creativity and Experimentation are still human.
File:Sample view of data collection process using artificial intelligence application.png – Wikimedia Commons
Last week, I made a trip from Kansas City to Las Vegas and back. Were interesting the observations shared by me, international business development lawyer point of view, and the operations vice president of a multinational American company point of view.
The map represents the population density in the USA in 2000 (File:USA 2000 population density.png Wikimedia Commons). Let's consider Kansas City, the black circle, and consider that since 2000, the Kansas City metropolitan area has attracted half a million residents.
Considering that since the pandemic, the labor market in the USA has been changing radically, with an increasing use of remote working, and this type of work is increasingly synonymous with high-quality work, immigration from the coasts to Kansas City as a destination to settle and raise a family has skyrocketed. People living in the cool Kansas City, instead of huge cities, can now have a better quality of life while maintaining same job of coastal areas.
The average age in Kansas City is 38 years old.
In 2010, Kansas won the Google Fiber Jackpot. On March 2011, Google announced that Kansas City would be the first community where the new network would be deployed.
Furthermore, Kansas City is increasingly an important logistical hub for more than one reason.
Canadian Pacific Kansas City Limited is a Class I railroad in North America that resulted from the merger of Canadian Pacific Railway (CP) and Kansas City Southern (KCS) on April 2023. It is the first and currently the only single-line railroad connecting Canada, Mexico, and the United States.
Remote working, online shopping, cutting-edge technology, represent a concrete reality in Kansas City.
If we notice the population density between the East Coast and the black circle, that represents Kansas City, and consider the tremendous innovations that Kansas City offers us daily, it is easier to understand why we have decided to internationalize and create networks in Kansas City instead of a traditional location.
Kansas City like a new vibrant door for entering into American market.
A few days ago, I had the great honor of being accompanied by the Director of the Nelson Atkins Museum in Kansas City to see the Caravaggio from the collection.
As soon as the lights came on, the John the Baptist appeared before me in all its splendor. My mind began to ask the typical questions that any art lawyer would ask: how did it arrive at Kansas City? Who handled the international sale of the artwork? How many times has it been loaned and on what occasions? And then, of course, I naturally connected my thoughts to my project in the USA, "high craftsmanship meets art".
I am working in the Italian ceramics linked to the contemporary American art but I realized a new connection.
The dialogue between the artwork in the collection and the silk of Como City.
Como, one of the favorite Italian places for Americans and the cradle of a quality product, synonymous with excellence in style and the object of desire of the most famous luxury brands.
There is so much to tell and exchange between Como and Kansas City about silk culture and history, silk processing, silk craftsmanship, contemporary artists and silk, and the most innovative sustainability projects of the United Nations' 2030 Agenda for Sustainable Development.
The museum is the Agora of 2020 years and thanks to new technologies, digitalization, and AI, the dialogue can be shared worldwide.
File:Michelangelo Merisi, called Caravaggio - Saint John the Baptist in the Wilderness - Google Art Project.jpg, Public domain, via Wikimedia Commons.
In these days, LinkedIn is reminding me my 18th work anniversary since I established my international law firm.
My first client has been a company from Hong Kong and, incredibly, my counterpart has been an Italian company assisted by the law firm where I had just finished working a month before.
My first collaborator has been my great mentor throughout all these years.
I have always followed innovation and believed that teamwork is a service to the client.
Thanks to the technologies I have worked with many people from different nationalities, and we have built relationships of mutual trust, even without ever meeting in person.
I have learned a lot.
I thank the Canadian colleague who yesterday wrote these beautiful words to me: you were an inspiration were I opened my own international law firm.
May it be the wish for another 18 years of internationality.
Last Sunday marked Kansas City's fourth Super Bowl victory, the third achieved in a span of few years and the second consecutive win.
The whole World is talking about KC.
This post is dedicated to all the people who asked me "Why did you decide to internationalize in Kansas City?"
As a pragmatic and results-oriented professional, that, from two decades, helps companies to realize their international business projects, I opt to furnish a list, thereby allowing you to draw your own conclusions.
Kansas City is full of Art, KC has three acclaimed art museums, over 65 performing arts groups, the Crossroads Arts District, and the Kauffman Center for the Performing Arts.
The Wall Street Journal Dubs KC a Top 10 Best Place to Visit in the World The Wall Street Journal, January 2024
KC Lands on New York Times' List of 52 Places to Go in 2024 The New York Times, January 2024
KC Ranks on Travel+Leisure's 50 Best Places to Travel in 2024 Travel+Leisure, January 2024
KC is a Top City for International Trade Global Trade Magazine, December 2023
KC Recognized as a Top Place for Foreign Businesses Financial Times & Nikkei, November 2023
Two KC Region Cities Make Top Mid-Size Cities List CNN, October 2023
KC is No. 6 in the U.S. for Momentum of Tech Job Growth The Wall Street Journal, October 2023
Kansas City is a Best in Travel Destination for 2024 Lonely Planet, October 2023
KC is a Top City for Food Manufacturing Site Selection Magazine, September 2023
Four Suburbs in the KC Region are Named Best Cities to Live in the U.S. Livability, June 2023
KC is a Top 10 Place to Start Your Career Bankrate, June 2023
Kansas City Airport is Ranked No. 1 in the US Travel Awaits, June 2023
Kansas City is No. 9 U.S. Metro for Millennials CommercialCafe, May 2023
Kansas City is a Top Destination for Digital Nomads Zumper, May 2023
KC is Paws-itively Perfect for Pet Owners Forbes, April 2023
KC Region is a Top 10 Growth Market for Warehouses and
Distribution Centers Kansas City Business Journal, April 2023
Kansas City Ranks in Top 10 Hottest Real Estate Markets of 2023 Zillow, January 2023
Convention Center in KC Region Named Best in North America Exhibitor Magazine, January 2023
The carefully considered international terms of sale are an integral part of the internationalization strategy.
They enable companies to standardize processes, simplify operations, and manage risks.
They help with both internal and external communication,
and they increase brand credibility and trust in the brand.
As part of the 2024 training cycle of IMIT (Italian Managers for International Trade), on March 6th at 3:00 PM (GMT+1), we will discuss international general terms of sale from a marketing and legal perspective.
Through case studies, we will illustrate how well-thought-out international terms of sale are both the synthesis and reflection of our internationalization strategy and represent a powerful tool for directing communication with our clients.
The presentations will be in Italian.
Another great opportunity for learning and exchange.
When, in January two years ago, we decided to internationalize in the USA, from our SWOT analysis and our business plan, KansasCity emerged as a destination aligned with our strategies.
After twenty years of providing legal and compliance assistance to businesses, professionals, and museums involved in international markets, also supporting them in international marketing projects, and understanding the difficulties they faced during the pandemic and the transformations that event imposed, as well as the rapid evolution of technologies, I thought the time had come to take the next professional step.
I identified Kansas City as an innovative gateway for companies looking to enter or strengthen their presence in the American market.
Thanks to technology, from Kansas City, I can continue my usual work while also embracing progress.
It’s a pleasure to see the significant recognition that Kansas City continues to receive. It's a confirmation of the vibrant, dynamic, and central city we have discovered and are now experiencing.
Today, Global Trade Magazine listed Kansas City as one of the best cities for global trade, citing its central location, agricultural and manufacturing sectors, and investments in infrastructure and logistics, alongside its cultural offerings, as key reasons why Kansas City is essential for international trade.
If your export plan targets the USA and you’re curious to explore whether and how Kansas City can be your gateway to powerful business opportunities, I would be honored to assist you.
If you think hearing about our internationalization process, about Kansas City, and our method could be enriching for you or the members of your association, I’d be delighted to share the stages of this fulfilling journey with you.
I am very honored to be one of the 15 international lawyers that are founder members of UIA (Union Internationale des Avocats) AI task force .
A great occasion to discuss globally the legal aspect of AI, to share a common approach and to create customized policies. While waiting for official rules, self regulation and the promotion of technical -legal knowledge become essential aspects.
The lawyers, as well as any professional, must have the particular ability to detect the critical points of their actions to face their work in a strategic way with premeditated policies and know how to navigate the AI tools within a known risk margin.
Wishing you a hopeful 2024 filled with unity and active participation in the vital systemic transformation towards sustainability.
Let's aspire to end poverty, fight against inequality, tackle climate change and build peaceful societies that respect human rights.
May the ethos of sustainable transformation permeate our daily lives, encouraging the sharing of uplifting best practices.